In September, it posted French supermarket puts up ‘shrinkflation’ signs on certain products, including Lipton Ice Tea, which is a Pepsi brand.

The new notes for Pepsi products, a picture of which the company shared on LinkedIn, say “we are no longer selling this brand due to unacceptable price increases”.

Despite the price fight, French shoppers will still be able to buy Pepsi products that are currently on the shelves, the spokesperson told the news agency.

Pepsi said it had been in discussion with Carrefour for many months.

“We will continue to engage in good faith in order to try to ensure that our products are available,” it said.

The public price dispute is unusual but not unprecedented.

In 2022, Tesco faced off with Kraft Heinz over price rises for staples such as baked beans, ketchup and tomato soup.

German grocers Edeka and Rewe also halted sales of certain products from the manufacturer Mars, citing price hikes.

Edeka also reported a dispute with Pepsi last year, while a standoff between Milka chocolate-maker Mondelez and Belgian supermarket Colruyt led to a gap in supply last year.

By BBC

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